What's New?

All our updates and news can be found here..

 RSS Feed

  1. So.. we have some changes on the way regarding our Feathertouch kit..

    Biotouch have increased the cost of the Feathertouch kit to their distributors.. and unfortunately it's too big an increase for us to able to absorb.. we'll still be stocking the kits but the cost will be increasing to £130 including VAT..

    We know it's a huge jump.. but we have a solution..

    We will be putting together a Feathertouch / Microblading bundle.. it will have a lot in it and will represent excellent value for money..

    The only thing it will be missing is the display box, instead we will package it in a white box.. we hope this won't be an issue (but if it is we will still keep a small stock of the Feathertouch kits)..

    Our new bundle will include...

    - 1 x Biotouch metal Feathertouch hand tool

    - 5 x Biotouch disposable Feathertouch hand tools

    - 6 x Biotouch Pure Pigments in brow colours (Toffee, Coffee, Brunette, Medium Ash, Mud Pie, Dark Chocolate)

    - 2 x each size Biotouch Feathertouch needle (9, 14, 17U, 18UA, 18US, 18SA)

    - 1 x Brow Ruler

    - 2 x Practice Skin Sheets

    - 1 x Brow Pencil

    These changes will take effect from Monday 26th August.. and while we apologise, we do hope you'll be able to see the value in our new bundl

  2. We were fortunate enough to be shortlisted as finalists in the FSB Small Business Awards 2019 for the South West Region in two categories, Micro Buisness of the Year & Scale up Business of the Year.

    The ceremoney was held at Somerset County Cricket Club in Taunton on Thursday 7th February 2019 and we are proud to announce that we won the Micro Business of the Year.

    Below are a few pictures from the afternoon, and we are now excited to be going to the National Finals in London in May


  3. As it has been since we started back in 2013, our aim has always been to provide the best quality products at the most reasonable price all the while providing the best customer service that we can - we hope you'll agree that we are succeeding on all fronts?

    We hate having to raise our prices, and will always try to avoid it where possible but there are times that we reach a point where it is unavoidable - and usually for reasons beyond our control.

    Our last price increase was back at the beginning of 2017 and we have absorbed as much of our own price increases as we can but in the interest of transparency we want our customers to know that we are not just increasing prices for the sake of it.

    Our main issue is still that we buy all of our stock in US Dollars and the rates that we were seeing pre-Brexit have not recovered and with the uncertainty that seems to be a constant at the moment with negotiations the Dollar is volatile at best.

    This, coupled with the fact that Royal Mail have increased their fuel surcharge by 2% and UPS (the courier that we use to import all our stock) has increaded their charges by just over 5% - all of this obviously has an impact on the prices that we are able to sell things for.

    As a result from the evening of Saturday 27th January we will be increading our prices by just under 2% (rounded down where possible), in most cases this will only result in an increase of 50p

    Our eBay and Amazon prices will also increase by the same amount (and remain 50p more expensive than our website and phone orders to reflect the increased costs of selling on these platforms)

    Our full price list with the new prices can be found HERE and the prices on our website, eBay and Amazon will be updated overnight on Saturday 27th January

    We do apologise for the increase, we don't like doing it and wish it had been avoidable but would like to thank you again for choosing Eternal Beauty.

  4. Finally we can announce the prices for the Biotouch Silvera.. with the benefits of a digital cartridge machine but without the price tag.

    Remember you can Pre-Order from Friday 26th October on our website www.eternalbeautyuk.com with pre orders being sent on the 14th of October with free Royal Mail guaranteed next day delivery

    The kit contains the Silvera machine, foot switch, power adapter, transmission oil, 8 x needle cartridges (sizes may vary) and 3 x assorted Biotouch Pure pigments

    Use discount code PREORDER15 for 15% discount off all Silvera products and remember that all pre-ordered machines come with a free Mosaic adapter (rrp £15) to allow you to use both Silvera cartridges and Mosaic parts

    We hope you're all as excited about this machine as we are..

  5. I know that we have written about this subject so may times, but for customers safety we believe that you can never give this subject enough attention.

    We recently wrote an article, excerpts of which were featured in The Guild's Newsletter

    Read the full article below:


    Counterfeit Pigments, how to spot them, and why you should avoid them

    Why do people make counterfeit products, but more importantly why do people buy them?

    Counterfeit products can fall into two categories; those that don’t know that they are purchasing counterfeits, and those that do, but in either case the main motivating factor for either scenario is likely to be money, either there is money to be made from the people manufacturing the counterfeits, trading on a well-known brand, or a brand that can command a higher price tag, or money to be saved by the people purchasing the counterfeits.

    As a generalisation, those who purchase counterfeit items see it as a victimless crime; they get a product at a much lower price and in the worst case scenario it is not manufactured to the same high standard as an original, or may not last as long but in justification, it also didn’t cost as much as an original. In any case very little regard is given to the brand manufacturers or Intellectual Property owners.

    In a recent survey carried out by Eternal Beauty about counterfeit pigments, 23% of those who responded didn’t know if they had ever purchased a counterfeit pigment, it means that the people selling them are looking for a quick profit. Buying them without knowing was the main reason given for purchasing a counterfeit pigment but just behind was that the genuine article was overpriced.

    While this sense of getting something cheaper, or even ’beating the system’ may be ‘acceptable’ for a handbag or purse, what about for Semi Permanent Makeup pigments, this isn’t something that may fall apart after a while it is a product that will be placed under the skin, usually on the face, and could have disastrous results for the person on the receiving end.

    Image 1

    Often the counterfeit pigments will look just like the genuine article, to the untrained eye at least. The ‘good’ counterfeits have all the same information on the bottle. In the case of Biotouch Pigments they have the logo and the colour on the front, and the ingredients on the back, however just because it has a series of ingredients listed can you really trust that it is accurate; counterfeiters after all are also looking to generate a profit from their crime and coupled with the fact that they cannot sell the counterfeit pigments for the same price as an original they need to make cost savings somewhere, and this is usually in the quality of the materials that are used.

    Those knowingly sell the pigments share the same disregard as the people who make them for the health and well-being of the people who have the procedures done.

    Of those who responded to our survey, 93% said that they would be worried about safety concerns if they were to use a counterfeit product during a procedure while less than half that amount were concerned with the moral or ethical issue of purchasing counterfeits.

    Other than the obvious effects of having an unknown substance tattooed onto your face the effects of the counterfeit pigments are far reaching and ultimately damaging to the brand itself. In the last 4 years alone there have been 4 reports for ‘Biotouch’ products on the European Commission Rapid Alert System, Rapex that lists dangerous products that have been intercepted travelling between countries. The problem is that the pigments that have been reported are not Biotouch products but rather inferior counterfeit products, but anyone reading the reports and the list of risks identified won’t necessarily know that and in turn it has a damaging effect on the Biotouch Brand.

    Of the horrors that are identified in the reports some that stand out can be seen in the table below, along with the recommended maximums (according to the EU resolution RESP (2008))

    Ingredient (measured amounts in seized pigments)

    Maximum levels allowed

    Barium (62mg/kg)


    Zinc (518mg/kg)


    Arsenic (17.6mg/kg)


    Nickel (35.9mg/kg)

    As low as is technically achievable

    Lead (16.5mg/kg)


    Aniline (53mg/kg)


    Nickel has a very high allergenic potential and can cause skin irritation and doesn’t really have much place in pigments, but more worryingly is the presence of Aniline in a counterfeit batch of Biotouch Sunset Orange seized in Sweden; Aniline is a toxic compound, yeas you read that correctly, toxic, and has been classified by the US Environmental Protection Agency as a Group B2, probable human carcinogen which is especially scary when you realise that the groups for classification run from A to E, and yet the people who manufactured this product had nothing passing through their mind other than profit.

    After reading these reports, we decided that we would purchase some counterfeit products and have them tested by a laboratory. We purchased the pigments from a well-known Chinese wholesale site and paid $40 US Dollars for 8 bottles of one colour; it is understandable that people may feel that the counterfeit will ‘do the job’ as it does represent a huge saving over buying the original products but at what cost?

    When the pigments arrived in the post the bottles looked cheap and the printing on the bottles was not of the best quality. The colour of the Olive we had purchased was more of a dark green colour and the lot number was a random string of numbers instead of the date format that always appears on the sides of genuine Biotouch pigments.

    Image 2

    We sent samples off to the lab, and to make the tests fair and to be able to make a comparison we also sent a genuine product to be tested side by side.

    This would allow us to make a fair assessment of quite how bad the counterfeits really were, although we had an idea based on a simple visual assessment.

    We had the pigments tested for the presence of Mould, Yeast and Bacteria as well as a full De-formulation in which the lab broke the pigments down to their individual components and identifies what percentage they were present in.

    For those who are unfamiliar with Biotouch pigments, they come in a few ranges and are made up of a glycerine base with a colour pigment, the amount of glycerine and colour varies between ranges.

    On receiving the results they were not nearly as bad as the pigments that had been reported on the Rapex system, but they were not anywhere close to the original pigments in terms of percentage of ingredients.

    The genuine Biotouch Olive pigment contained 48% glycerine and 19% water as a base (percentage by weight) while the counterfeit pigment contained only 8% glycerine but a massive 66% water; regardless of what other ingredients the counterfeit contained it is obvious that this pigment is not going to be retained in the skin if it is used. The genuine then contained the ingredients that give it its colour; Chromium Oxide, Iron Trioxide and Titanium Oxide while the counterfeit pigment only contained one of the same colourants, Iron Trioxide, however the counterfeit had less than half the amount than was in the original.

    The counterfeit also contained Silicon Dioxide, which is generally used as an anti-caking agent and is the same substance that comes in the little bags to absorb moisture. While it does not have any associated health risks it is also means that the pigment doesn’t have the correct colour that it should. The counterfeit also contained Sodium Chloride which is not harmful but again has no colouring properties and is not found in the genuine article.

    More worryingly in our test results was 5% of a dye that was not able to be identified with the labs standard testing; while we have no current proof that it is something nasty, it does make you wonder given what has been found in other counterfeit pigments.

    As the Trademark owners of the Biotouch brand here in the UK, we do everything possible to ensure that pigments being sold are genuine; we work with most online market places to ensure that counterfeits are not being sold but it is important when making a purchase that you buy the ‘real deal’

    Counterfeit pigments have a series of giveaways but the first thing that always stands out first to us from pictures posted online is the bold font that is often used on the front of the bottles. Original pigments do not have this. If you are unsure when purchasing then do not be afraid to email the seller and ask them for the lot number of the pigment. Biotouch always have a lot number in an American date format, either MM/DD/YY on the older pigments or MM/YY on the newer bottles; if the seller is genuine then they will have no issues in giving you the lot number. If when you receive your pigments they mention China or P.R.C. anywhere on the bottle then send them straight back and ask for a refund as Biotouch pigments are manufactured in the USA. More recently Biotouch has started to standardise their bottles and use a generic bottle with the colour printed on a white panel on the side.

    The most important thing as a technician who buys pigments for use on clients is that you are diligent; if companies are selling genuine products then they will have no problem providing evidence.

    While these are the methods of identifying counterfeit Biotouch products you should not be afraid to ask the companies that make the brand of pigments that you use if you are unsure about the authenticity of the product that you are using as it is your reputation on the line should there be any problems after using a counterfeit product


    Written by Ben England, Operations Director, Eternal Beauty (UK) Ltd








    Eternal Beauty Counterfeit Pigment Survey 2016 – 77 Responses Received

    Eurofins Consumer Product Testing Reports June/July 2016