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  1. IMGBIN_black-friday-sales-coupon-thanksgiving-retail-png_qRrC9XPP


    This weeks news...

    Our new website which we have been working tirelessly to get finished is now done.. a couple days ahead of Black Friday..

    To celebrate we will be putting all of our training courses on sale with 29% off (we thought that given it was on the 29th November this year it seemed to fit quite well)

    To get this fantastic offer all you need to do is submit an enrolment form and pay your deposit any time between Friday 29th November and Friday 6th December and take your any time from the 6th January to the 5th April 2020.. there are no catches and you'll still receive the same amazing 1-1 training that we always offer along with a full and comprehensive kit..

    And when we say you don't want to miss this offer.. we really mean it.. just visit our website for details

    With the offer our courses prices are as follows...

    Beginners 5 day technician... £2,556 instead of £3600.. saving you over £1000!!

    Beginners 4 day technician... £2,059 instead of £2,900

    Beginners 3 day Brow... £1,491 instead of £2,100

    Beginners powder brows, microblading or lips are all down to £1,100.50 from £1550

    And all our 1 day advanced courses are now £745.50 from £1,050

    And don't panic.. paramedical courses didn't escape..

    Our full 5 day paramedical course is down to £2765 saving you over £1100

    Scalp or areola courses are also reduced to £1,633

    Massive savings to be had.. you just have to be quick as we only have limited availability.. contact us today....

    On a slightly less positive note.. we have had to increase some of our prices.. we don't want to and we don't like doing it but we have to remain viable as a business..

    With UPS and Royal Mail both increasing their prices along with the price increases from Biotouch we were getting close to selling some products at a loss.. and that just doesn't make financial sense for any business

    Our biggest enemy at the moment is still the currency exchange rate.. this fluctuates wildly with every piece of Brexit news released and isn't getting any better with an election looming..

    Our orders from Biotouch can jump in cost by anywhere up to a thousand pounds depending on the size of the order and what politician has said what that morning.

    We hope you understand and we promise that there as soon as the dollar/pound relationship becomes less volatile we will drop our prices accordingly.

    We hope that our outstanding customer service is enough to keep you coming back to us but we do understand if you decide to get your supplies from somewhere else.. we've done everything we can to absorb the cost but it's just no longer possible..

  2. *Warning* Long Read

    This isn’t really a ‘what’s new’ post but more to try and provide some understanding to the way our post works and what happens when your post does not arrive. We have a very clear section on our website that outlines all of the postage services that we use to send your parcels out and you can see it HERE.

    All our dispatch emails come with a tracking link on the bottom of the email, but if yours does not work then just give us a call or drop us an email and we’ll track it for you.

    Generally, most of the post that we send out gets delivered without incident, however there are times when we get calls or emails about post not arriving when it should, or when it is expected.

    It is worth reiterating that the FREE Tracked 48 service that we use is not a guaranteed service, Royal Mail provide estimates of 2-3 days, but unfortunately, this is not always the case and while we can provide you with an estimate of when your parcel will arrive, we aren’t responsible if it doesn’t.

    Likewise, when we send out an order on a Tracked 24, although it is a service that we charge for, it is also not guaranteed. It has a service time of 1-2 days, but Royal Mail are not responsible for meeting that timescale (and as such neither can we be).

    We do offer 2 guaranteed services by Royal Mail – Special Delivery 1pm or 9am. These are guaranteed for the next working day and in the event that they are not delivered then we are able to refund your postage – but, you have to let us know that it hasn’t arrived as close after 1pm as possible – we do not check the tracking on all the orders we send out to make sure that they have been delivered, and rely on our customers to let us know.

    At present our Special Delivery service does not offer consequential loss, this means that we would be able to refund the postage price and would do everything that we could to get you another order as quickly as possible, but if you were not able to complete a procedure on a client because your order did not arrive then we would not be able to compensate you. If you require this level of cover on your order, then please contact us for a postage quote as the CL cover does come at a premium.

    We also use UPS for large or bulky next day items and we are happy to provide you with a quote to have your order sent with UPS, although this is not offered as standard through the website.

    Our suggestion would be (as it always has been) to make sure that you order in plenty of time.

    If your order has not been delivered when you expected it to be then there is a chance that it has been taken back to your local delivery office because it wouldn’t fit through the letterbox (or required a signature if you opted for a service that required one). I know that when the tracking says that ‘We Left A Card’, that they probably didn’t, I don’t know if it is a cost saving measure, but a lot of time a card is not left, so all you have to do is take your tracking number and some ID to your local sorting office to collect your parcel.

    This brings us on to our next issue which we have been seeing a little more recently, which is that the tracking number says that the item has been delivered, but the customer says that it has not. I am sure that you can appreciate that this is a difficult one for us because although the Tracked services from Royal Mail do not require a signature, we do offer that option for the additional £1 that Royal Mail charge for it, and Royal Mail’s stance is generally that the parcel is scanned as delivered just before it is put through the letterbox

    Royal Mail’s policy at the moment for this type of case is that they have to investigate; once you tell us that you don’t have it we call Royal Mail and they are required to open an investigation – this usually requires the delivery person being interviewed (as it is quite a serious matter for Royal Mail) and they may or may not send you a document to sign to confirm that you have not received it, which they require signing and sending back to them and the whole process can take up to 15 days. Unfortunately, we are unable to send out any replacements during this time (for reasons that I will explain in a bit), but once their investigation has concluded we are able to put in a claim for the ‘lost’ items. At this stage we can send replacements and then we claim back our losses from Royal Mail through their claims process.

    However, during our call with Royal Mail they will ask us if you have looked in outhouses, bins, with neighbours, or in the case of businesses, with reception or with any other occupants that you share the building with? Nine times out of ten we find that this usually results in the parcel being found.

    Going back to why we can’t send out replacements until the investigation has been completed, the short answer is dishonest people – as in every aspect of life, they ruin it for the majority of completely honest people.

    We used to send replacements out as soon as we were made aware of them not being received, or if they had taken longer than normal to be delivered, however we then found that in a small number of cases the original item arrived a few days later or the parcel was found, and then we were out of pocket for the second order – and despite what you may think, there are a few people out there who would rather keep both items and then find a new supplier than call and pay for the second item or send it back to us – I know, we find it hard to believe too.

    Last year, we estimate that we lost out on about £500 on people who we helped with goodwill gestures or replacement orders that we couldn’t claim back for. It may not sound like a huge amount, but if that happens year in and year out, it soon adds up, and ultimately everyone else has to pay for it when we are left with no choice but to implement price increases.

    Thanks for taking the time to get this far, and thanks for your understanding about the post – we try to provide the best service possible but was with anything putting your trust in a third party service provider and the service that they actually provide is outside of your control


    As always, thank you for choosing Eternal Beauty


  3. We were fortunate enough to be shortlisted as finalists in the FSB Small Business Awards 2019 for the South West Region in two categories, Micro Buisness of the Year & Scale up Business of the Year.

    The ceremoney was held at Somerset County Cricket Club in Taunton on Thursday 7th February 2019 and we are proud to announce that we won the Micro Business of the Year.

    Below are a few pictures from the afternoon, and we are now excited to be going to the National Finals in London in May


  4. As it has been since we started back in 2013, our aim has always been to provide the best quality products at the most reasonable price all the while providing the best customer service that we can - we hope you'll agree that we are succeeding on all fronts?

    We hate having to raise our prices, and will always try to avoid it where possible but there are times that we reach a point where it is unavoidable - and usually for reasons beyond our control.

    Our last price increase was back at the beginning of 2017 and we have absorbed as much of our own price increases as we can but in the interest of transparency we want our customers to know that we are not just increasing prices for the sake of it.

    Our main issue is still that we buy all of our stock in US Dollars and the rates that we were seeing pre-Brexit have not recovered and with the uncertainty that seems to be a constant at the moment with negotiations the Dollar is volatile at best.

    This, coupled with the fact that Royal Mail have increased their fuel surcharge by 2% and UPS (the courier that we use to import all our stock) has increaded their charges by just over 5% - all of this obviously has an impact on the prices that we are able to sell things for.

    As a result from the evening of Saturday 27th January we will be increading our prices by just under 2% (rounded down where possible), in most cases this will only result in an increase of 50p

    Our eBay and Amazon prices will also increase by the same amount (and remain 50p more expensive than our website and phone orders to reflect the increased costs of selling on these platforms)

    Our full price list with the new prices can be found HERE and the prices on our website, eBay and Amazon will be updated overnight on Saturday 27th January

    We do apologise for the increase, we don't like doing it and wish it had been avoidable but would like to thank you again for choosing Eternal Beauty.

  5. Finally we can announce the prices for the Biotouch Silvera.. with the benefits of a digital cartridge machine but without the price tag.

    Remember you can Pre-Order from Friday 26th October on our website www.eternalbeautyuk.com with pre orders being sent on the 14th of October with free Royal Mail guaranteed next day delivery

    The kit contains the Silvera machine, foot switch, power adapter, transmission oil, 8 x needle cartridges (sizes may vary) and 3 x assorted Biotouch Pure pigments

    Use discount code PREORDER15 for 15% discount off all Silvera products and remember that all pre-ordered machines come with a free Mosaic adapter (rrp £15) to allow you to use both Silvera cartridges and Mosaic parts

    We hope you're all as excited about this machine as we are..

  6. I know that we have written about this subject so may times, but for customers safety we believe that you can never give this subject enough attention.

    We recently wrote an article, excerpts of which were featured in The Guild's Newsletter

    Read the full article below:


    Counterfeit Pigments, how to spot them, and why you should avoid them

    Why do people make counterfeit products, but more importantly why do people buy them?

    Counterfeit products can fall into two categories; those that don’t know that they are purchasing counterfeits, and those that do, but in either case the main motivating factor for either scenario is likely to be money, either there is money to be made from the people manufacturing the counterfeits, trading on a well-known brand, or a brand that can command a higher price tag, or money to be saved by the people purchasing the counterfeits.

    As a generalisation, those who purchase counterfeit items see it as a victimless crime; they get a product at a much lower price and in the worst case scenario it is not manufactured to the same high standard as an original, or may not last as long but in justification, it also didn’t cost as much as an original. In any case very little regard is given to the brand manufacturers or Intellectual Property owners.

    In a recent survey carried out by Eternal Beauty about counterfeit pigments, 23% of those who responded didn’t know if they had ever purchased a counterfeit pigment, it means that the people selling them are looking for a quick profit. Buying them without knowing was the main reason given for purchasing a counterfeit pigment but just behind was that the genuine article was overpriced.

    While this sense of getting something cheaper, or even ’beating the system’ may be ‘acceptable’ for a handbag or purse, what about for Semi Permanent Makeup pigments, this isn’t something that may fall apart after a while it is a product that will be placed under the skin, usually on the face, and could have disastrous results for the person on the receiving end.

    Image 1

    Often the counterfeit pigments will look just like the genuine article, to the untrained eye at least. The ‘good’ counterfeits have all the same information on the bottle. In the case of Biotouch Pigments they have the logo and the colour on the front, and the ingredients on the back, however just because it has a series of ingredients listed can you really trust that it is accurate; counterfeiters after all are also looking to generate a profit from their crime and coupled with the fact that they cannot sell the counterfeit pigments for the same price as an original they need to make cost savings somewhere, and this is usually in the quality of the materials that are used.

    Those knowingly sell the pigments share the same disregard as the people who make them for the health and well-being of the people who have the procedures done.

    Of those who responded to our survey, 93% said that they would be worried about safety concerns if they were to use a counterfeit product during a procedure while less than half that amount were concerned with the moral or ethical issue of purchasing counterfeits.

    Other than the obvious effects of having an unknown substance tattooed onto your face the effects of the counterfeit pigments are far reaching and ultimately damaging to the brand itself. In the last 4 years alone there have been 4 reports for ‘Biotouch’ products on the European Commission Rapid Alert System, Rapex that lists dangerous products that have been intercepted travelling between countries. The problem is that the pigments that have been reported are not Biotouch products but rather inferior counterfeit products, but anyone reading the reports and the list of risks identified won’t necessarily know that and in turn it has a damaging effect on the Biotouch Brand.

    Of the horrors that are identified in the reports some that stand out can be seen in the table below, along with the recommended maximums (according to the EU resolution RESP (2008))

    Ingredient (measured amounts in seized pigments)

    Maximum levels allowed

    Barium (62mg/kg)


    Zinc (518mg/kg)


    Arsenic (17.6mg/kg)


    Nickel (35.9mg/kg)

    As low as is technically achievable

    Lead (16.5mg/kg)


    Aniline (53mg/kg)


    Nickel has a very high allergenic potential and can cause skin irritation and doesn’t really have much place in pigments, but more worryingly is the presence of Aniline in a counterfeit batch of Biotouch Sunset Orange seized in Sweden; Aniline is a toxic compound, yeas you read that correctly, toxic, and has been classified by the US Environmental Protection Agency as a Group B2, probable human carcinogen which is especially scary when you realise that the groups for classification run from A to E, and yet the people who manufactured this product had nothing passing through their mind other than profit.

    After reading these reports, we decided that we would purchase some counterfeit products and have them tested by a laboratory. We purchased the pigments from a well-known Chinese wholesale site and paid $40 US Dollars for 8 bottles of one colour; it is understandable that people may feel that the counterfeit will ‘do the job’ as it does represent a huge saving over buying the original products but at what cost?

    When the pigments arrived in the post the bottles looked cheap and the printing on the bottles was not of the best quality. The colour of the Olive we had purchased was more of a dark green colour and the lot number was a random string of numbers instead of the date format that always appears on the sides of genuine Biotouch pigments.

    Image 2

    We sent samples off to the lab, and to make the tests fair and to be able to make a comparison we also sent a genuine product to be tested side by side.

    This would allow us to make a fair assessment of quite how bad the counterfeits really were, although we had an idea based on a simple visual assessment.

    We had the pigments tested for the presence of Mould, Yeast and Bacteria as well as a full De-formulation in which the lab broke the pigments down to their individual components and identifies what percentage they were present in.

    For those who are unfamiliar with Biotouch pigments, they come in a few ranges and are made up of a glycerine base with a colour pigment, the amount of glycerine and colour varies between ranges.

    On receiving the results they were not nearly as bad as the pigments that had been reported on the Rapex system, but they were not anywhere close to the original pigments in terms of percentage of ingredients.

    The genuine Biotouch Olive pigment contained 48% glycerine and 19% water as a base (percentage by weight) while the counterfeit pigment contained only 8% glycerine but a massive 66% water; regardless of what other ingredients the counterfeit contained it is obvious that this pigment is not going to be retained in the skin if it is used. The genuine then contained the ingredients that give it its colour; Chromium Oxide, Iron Trioxide and Titanium Oxide while the counterfeit pigment only contained one of the same colourants, Iron Trioxide, however the counterfeit had less than half the amount than was in the original.

    The counterfeit also contained Silicon Dioxide, which is generally used as an anti-caking agent and is the same substance that comes in the little bags to absorb moisture. While it does not have any associated health risks it is also means that the pigment doesn’t have the correct colour that it should. The counterfeit also contained Sodium Chloride which is not harmful but again has no colouring properties and is not found in the genuine article.

    More worryingly in our test results was 5% of a dye that was not able to be identified with the labs standard testing; while we have no current proof that it is something nasty, it does make you wonder given what has been found in other counterfeit pigments.

    As the Trademark owners of the Biotouch brand here in the UK, we do everything possible to ensure that pigments being sold are genuine; we work with most online market places to ensure that counterfeits are not being sold but it is important when making a purchase that you buy the ‘real deal’

    Counterfeit pigments have a series of giveaways but the first thing that always stands out first to us from pictures posted online is the bold font that is often used on the front of the bottles. Original pigments do not have this. If you are unsure when purchasing then do not be afraid to email the seller and ask them for the lot number of the pigment. Biotouch always have a lot number in an American date format, either MM/DD/YY on the older pigments or MM/YY on the newer bottles; if the seller is genuine then they will have no issues in giving you the lot number. If when you receive your pigments they mention China or P.R.C. anywhere on the bottle then send them straight back and ask for a refund as Biotouch pigments are manufactured in the USA. More recently Biotouch has started to standardise their bottles and use a generic bottle with the colour printed on a white panel on the side.

    The most important thing as a technician who buys pigments for use on clients is that you are diligent; if companies are selling genuine products then they will have no problem providing evidence.

    While these are the methods of identifying counterfeit Biotouch products you should not be afraid to ask the companies that make the brand of pigments that you use if you are unsure about the authenticity of the product that you are using as it is your reputation on the line should there be any problems after using a counterfeit product


    Written by Ben England, Operations Director, Eternal Beauty (UK) Ltd








    Eternal Beauty Counterfeit Pigment Survey 2016 – 77 Responses Received

    Eurofins Consumer Product Testing Reports June/July 2016