Meet the Team

At Eternal Beauty we pride ourselves on outstanding customer service in every aspect of our business. 

This includes our office staff who deal with taking, picking and packing orders as well as booking training courses and answering any questions that you may have.

For our training courses, the instructor will deliver your course at a speed to suit you, ensuring that you understand everything and that you are happy before you part ways.

We believe that our training aftercare is some of the best in the industry; as well as our knowledgeable office staff you will also get your trainers phone number and email address so that they are only a phone call away should you need them after your course has finished.

Below we give you the opportunity to meet our team.

Office Team

Ben England

Operations Director

Ben has a background in Business and Finance and obtained a Bachelor’s Degree from the University of Plymouth which he has put to good use establishing Eternal Beauty with Sheila.

He is a stickler for detail and ensures that the office runs as efficiently as possible to provide an outstanding customer experience. Ben also holds a VTCT Level 4 in Micropigmentation.

When not sat at his desk, Ben enjoys spending time with his kids as well as playing squash.

Sam Corrin

Stock Management Coordinator

Sam is the newest member of the team, with over 7 years in the hospitality industry he has fantastic organisational and customer service skills which he is now applying to his role at Eternal Beauty.

He is most likely the first point of contact if you call to place an order over the phone and is responsible for ensuring that all our daily orders are dispatched on time. 

In his spare time, he enjoys spending time with his family and has a keen interest in motorcycling.


Emma England

Training Coordinator

Emma has a beauty background, is trained in Semi-permanent makeup and holds a VTCT Level 4 in Micropigmentation.

She is in charge of selling and arranging training courses as well as ensuring that the training courses run smoothly on the day. Emma is also in charge of Eternal Beauty's social media accounts.

While not in the office, Emma loves spending time with her family and spending time in Los Angeles.

Training Team

Sheila King

Training Director

Sheila has had a lifelong career in art & design, now specialising in tattooing & Semi-permanent makeup. After establishing Eternal Beauty with Ben, she went on to train with Biotouch in California to hone her skills to perfection.

She has since trained our team of instructors to the same high standard, helping to create a company that prides itself on quality and care for its customers.

When not working Sheila enjoys making creations with fused glass, travelling and of course, her cats!

Nicki Berridge

Instructor

Nicki comes to the Semi-permanent Makeup industry from a hairdressing background.

She is passionate about training, and offering the opportunity to change to a rewarding career.

In her spare time Nicki enjoys live music events and cycling. 

Val Tripp

Instructor

Val has been in the hair and beauty field for over 40 years and has been educating and teaching in beauty for 30 years. 

Her greatest joy is seeing a student developing skills and perfecting them.

She loves travel and historical sites and enjoys yoga

Karen Gray

Instructor

Karen has a background in Art & Design and has a meticulous eye for detail.

She loves SPMU and enhancing the natural beauty of each of her clients as well as being able to pass this enthusiasm on to her trainees.

When not at work, Karen enjoys going to the gym and keeping fit as well as long walks with her dog.