Meet the Team

At Eternal Beauty we pride ourselves on outstanding customer service in every aspect of our business. 

This includes our office staff who deal with taking, picking and packing orders as well as booking training courses and answering any questions that you may have.

For our training courses, the instructor will deliver your course at a speed to suit you, ensuring that you understand everything and that you are happy before you part ways.

We believe that our training aftercare is some of the best in the industry; as well as our knowledgeable office staff you will also get your trainers phone number and email address so that they are only a phone call away should you need them after your course has finished.

Below we give you the opportunity to meet our team.

Office Team

Ben England

Operations Director

Ben has a background in Business and Finance and obtained a Bachelor’s Degree from the University of Plymouth which he has put to good use establishing Eternal Beauty with Sheila.

He is a stickler for detail and ensures that the office runs as efficiently as possible to provide an outstanding customer experience. Ben also holds a VTCT Level 4 in Micropigmentation.

When not sat at his desk, Ben enjoys spending time with his kids as well as playing squash.

Training Team

Sheila King

Training Director

Sheila has had a lifelong career in art & design, now specialising in tattooing & Semi-permanent makeup. After establishing Eternal Beauty with Ben, she went on to train with Biotouch in California to hone her skills to perfection.

She has since trained our team of instructors to the same high standard, helping to create a company that prides itself on quality and care for its customers.

When not working Sheila enjoys making creations with fused glass, travelling and of course, her cats!

Nicki Berridge


Nicki comes to the Semi-permanent Makeup industry from a hairdressing background.

She is passionate about training, and offering the opportunity to change to a rewarding career.

In her spare time Nicki enjoys live music events and cycling. 

Val Tripp


Val has been in the hair and beauty field for over 40 years and has been educating and teaching in beauty for 30 years. 

Her greatest joy is seeing a student developing skills and perfecting them.

She loves travel and historical sites and enjoys yoga